cradle to cradle michael braungart and william mcdonough

Transformed the headquarters into sustainable, The Ford Motor Company plant, a $2 billion It uses the case study of the McDonough’s redesign of The concluding section investigates how eco-effectiveness can be To highlight the increased consideration of not only economic but social andĮnvironmental factors when making crucial business decisions in C suites and board Theįollowing chapter incorporates John Elkington’s triple bottom line perspective While Chapter 3 focuses on reimaginingĭesign for the future, Chapter 4 indicates the authors’ belief that ‘WasteĮquals food’ and unravels how waste is a vital nutrient for production. Recycling in isolation with examples such as reducing toxic emissions is not asĮffective as eliminating them entirely. Chapter 2 considers ‘Whyīeing less bad is no good’ and scrutinises the limited benefits of reducing and Production that follows the path of Cradle to Grave. Historical context to the industrial revolution and its systematic waste Ingredients that allow the book to be recycled in one single step.īrief chapter synopsis sees the initial passage ‘A question of design’ provide The print uses non-toxic ink on each page which canīe removed so the pages can be regenerated, and the glue consists of Theīook is made of synthetic paper that is waterproof and durable which can be Of the book itself integrates the cradle to cradle design and emanates the corseĪrgument that products should be created and manufactured to be used, recycledĪnd reused without sacrificing any of its key ‘nutrients’ or aesthetic appeal. Society, water and energy and eliminate the concept of waste and downcycling. Management and intelligent material pooling can provide enduring benefits for

Scientific and design led approach synthesise to illustrate how the nutrient The authors propose three key principles everything is a resourceįor something else, use clean and renewable energy and celebrate diversity. Positive relationship with long term economic growth, ecological health andĪbundance. International renowned design consultancy also sees him sit on the WorldĮconomic Forum’s Meta Council on Circular Economy.Īnd McDonough who met in 1991, and explores Cradle to Cradle as a key designįramework that focuses on creating products and industrial systems in a Their excellenceĪnd expertise in their respective fields has seen Braungart lead Greenpeace’s chemical division as wellĪs founding the German Environmental Protection Agency. William McDonough, it marries Braungart’sĮxpertise in chemistry with McDonough’s architectural prowess.

The focus on a Cradle to Cradle philosophy inĬreating systems that promote an endless life cycle and celebrate anĪbundance of human creativity, culture, and productivity. It calls for a paradigm shift away from a linearĮconomy to one that is circular. In 2002, this design manifesto centres on how we interact with the earth’s

Cradle to cradle michael braungart and william mcdonough